Yay for ADD and technology!
I've been saying for years that ADD isn't a deficiency, it's just a new mindset not readily accepted or understood by those who don't have it.
I've also thought that traditional media (broadcast TV, the mainstream music and movie industries, etc.) spend too much time and energy being afraid of new technology when they are some of the few who have the capital and power to be early adopters.
Here's ever-more support for my theories.
From Yahoo: TV Ads Grab Attention in Fast-Forward
posted by Lisa C @ 12:18 PM
3 Comments:
"I've managed to turn a personality defect into a rather successful career."
Neil Boortz speaking of his ADD condition.
"ADD" is often just impatience in disguise. I don't have time to voluntarily sit through commercials or read every 4-page newspaper article. I have a million other things I could/should be doing. It may be scary to the media, it's on them to get un-scared and figure out how to adapt.
More evidence from Business Week:
http://tinyurl.com/6e9yxl
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