The Design Can
Harrington Design Company presents a forum to discuss design-related issues, inspiration and stories.
Wednesday, February 18, 2009
Creative happenings this week.
So glad Valentine's is out of the way. You can make fun of me all you want, but Riverdance was pretty cool, even if I was the last person on earth who hadn't seen it.
// Thursday
This is a pretty full week starting with the Design Co-op Happy Hour. It's invitation-only, but let me know and I'll get you on the list. It's always a good time. Here's pix from the last one.
Rebecca Zapen is playing at playing at European Street from 8:30-10.
alt: G-Love & Special Sauce at Freebird.
// Friday
Grotto Homecoming. The past owner of the Grotto, Chad, is making a brief visit to Jacksonville. He'll be at the Grotto on Friday so I'm certain the bubbly will be flowing. There may be some Eclipse action afterward.
Cypress String Quartet @ The Riverside Concert Series
Great Guitar Gathering @ Florida Theatre - Would love to attend this.
alt: Cowboy Mounted Shooting Competition @ Florida Equestrian Center - It could be fun...
// Sunday
Here's what I've been waiting for. It's the Jacksonville Film Festival's Oscar Party @ Five Points Theater. It's going to be a great evening. $25 all you can drink (even less with the "Jeff & Lisa" promo code.) Expecting several hundred people. Red carpet, Oscar statues, Jesse and Chris aren't messing around.
Hope to see you there.
// Coming up
Much Ado about books - Feb 27-28
Luma - Theater of Light @ Florida Theatre- March 1
Morrisey @ Florida Theatre - March 3
Pecha Kucha @ MOCAJax - March 4
Art After Dark @ Florida Theatre - March 27
// Other stuff
Don't forget to Give $5 as a part of the United Way's Give 5 campaign www.give5live.org
My pix from recent parties, events, etc. www.toephoto.com/flickr
Ever wonder where I find out about this stuff? Try www.experiencejax.com
// Thursday
This is a pretty full week starting with the Design Co-op Happy Hour. It's invitation-only, but let me know and I'll get you on the list. It's always a good time. Here's pix from the last one.
Rebecca Zapen is playing at playing at European Street from 8:30-10.
alt: G-Love & Special Sauce at Freebird.
// Friday
Grotto Homecoming. The past owner of the Grotto, Chad, is making a brief visit to Jacksonville. He'll be at the Grotto on Friday so I'm certain the bubbly will be flowing. There may be some Eclipse action afterward.
Cypress String Quartet @ The Riverside Concert Series
Great Guitar Gathering @ Florida Theatre - Would love to attend this.
alt: Cowboy Mounted Shooting Competition @ Florida Equestrian Center - It could be fun...
// Sunday
Here's what I've been waiting for. It's the Jacksonville Film Festival's Oscar Party @ Five Points Theater. It's going to be a great evening. $25 all you can drink (even less with the "Jeff & Lisa" promo code.) Expecting several hundred people. Red carpet, Oscar statues, Jesse and Chris aren't messing around.
Hope to see you there.
// Coming up
Much Ado about books - Feb 27-28
Luma - Theater of Light @ Florida Theatre- March 1
Morrisey @ Florida Theatre - March 3
Pecha Kucha @ MOCAJax - March 4
Art After Dark @ Florida Theatre - March 27
// Other stuff
Don't forget to Give $5 as a part of the United Way's Give 5 campaign www.give5live.org
My pix from recent parties, events, etc. www.toephoto.com/flickr
Ever wonder where I find out about this stuff? Try www.experiencejax.com
Thursday, February 05, 2009
Why Give Five?
About a month ago Janet Owens with the United Way approached Harrington Design to help with marketing strategy for a viral campaign. The concept was beautifully simple. Give $5 and ask 5 of your friends to give $5.
Easy enough right? Well, the Twin Cities launched a similar campaign and it flopped. Viral marketing is harder than it seems. You can't force something to be viral. It either is or it is not. Our task was to develop a strategy and oversee the development of a Flash Movie, testimonial video and Web site. In about 4 weeks. I worked closely with Dianne Austria, the United Way's in house designer to design and build the materials.
Thanks to the amazing team of Melanie Husk, John Willman, Craig TerBlanche, Wendy Hummel, Elizabeth Ash and others who helped put this together.
So that was the easy part. Now we have to spread the word. We are looking for people who have active social networks to blog, tweet, facebook, LinkIn, IM the heck out this. And of course, give your 5.
So what are you waiting for? Seriously, do it now.